30 years of
travel innovation

... It’s hard to believe that 30 years ago the internet didn’t exist and only the privileged few owned a mobile phone.
To celebrate 30 years of travel innovation, Amadeus is looking back on three decades of travel history and wondering what the future has in store…

1987

Amadeus

Air France, Iberia, Lufthansa and SAS create a new global distribution system and Amadeus is officially born on 21st October 1987.

The Traveller

The world population reaches 5 billion.

Crowd

1989

Invention of the World Wide Web

The Traveller

Tim Berners-Lee creates the World Wide Web and will later develop the first web browser and algorithms.

Invention of the World Wide Web

1990

Amadeus

Amadeus opens the world's largest civil data centre in Germany.

The Traveller

After the fall of the Berlin Wall, East and West Germany unites, opening up travel for the whole of Eastern Europe.

Data centre opening

The Traveller

After the fall of the Berlin Wall, East and West Germany unites, opening up travel for the whole of Eastern Europe.

Departure board

1992

Amadeus

At 2.47am on 7 January, the first Amadeus Passenger Name Record (PNR) is created.

Travel Industry

Movie magic comes to Europe with the opening of Disneyland Paris.

The Traveller

The EU is founded with the signing of the Maastricht Treaty. We are Europeans!

1994

Road

The Traveller

The 50.45km-long Channel Tunnel opens, linking the UK with France and mainland Europe, allowing travellers to go from coast to coast in record time.

1995

Amadeus

International rail travel is introduced with SNCF and Italian railways available through Amadeus terminals.

Travel Industry

EasyJet takes flight, sparking the Low-Cost Carrier boom, along with Ryanair.

The Traveller

Online auction site eBay opens, with people buying and selling goods worldwide.

Departure lounge

The Traveller

Online auction site eBay opens, with people buying and selling goods worldwide.

Card payment

1996

Amadeus

Over 300 million bookings are processed by Amadeus.

Travel Industry

A small division of Microsoft called Expedia launches, offering online bookings for flights, hotels, and car rentals.

The Traveller

Stanford students Larry Page and Sergey Brin start indexing online content based on popularity. They call the project 'Google' with a mission to organise the world's information and make it universally accessible.

1999

Amadeus

Amadeus issues its first electronic ticket.

Travel Industry

The euro is introduced as official currency for most of Europe.

Euro notes in a wallet

2000

Amadeus

BA, Qantas and Amadeus launch Altéa, a complete Passenger Service System for airlines with reservation, inventory and departure control capabilities.

Travel Industry

Above a pizza parlour in Massachusetts, the world's most popular travel site is born. TripAdvisor aims to share the “wisdom of the crowds” with its impartial traveller reviews.

The Traveller

The world enters a new millennium and the widely-anticipated technological meltdown, the so-called Millennium Bug fails to materialise.

Aeroplane cabin

The Traveller

The world enters a new millennium and the widely-anticipated technological meltdown, the so-called Millennium Bug fails to materialise.

Aerial view of city at night

2001

Amadeus

Opodo.com, the first major European online travel agency launches, founded by airlines including BA, Air France, Alitalia, Iberia, KLM, Lufthansa and Aer Lingus. Until 2011, Amadeus owns 99.4% of the company

The Traveller

American multimillionaire Dennis Tito pays $20million to become the first space tourist. He spends 8 days in orbit on a mission to the International Space Station.

2004

Travel Industry

The launch of Kayak, by co-founders from Orbitz and Expedia, creates the first MetaSearch site, allowing travellers to compare airline prices with a single click.

The Traveller

Harvard student Mark Zuckerberg’s The Facebook explodes into life, heralding a whole new concept in the online travel experience, ‘sharing’.

2005

Me at the zoo

The Traveller

‘Me At The Zoo’, a video showing a man at San Diego Zoo, is the first to be uploaded to YouTube by the site's co-founder, Jawed Karim.

Watch Video

Me at the zoo

2006

Amadeus

The European Commission confirms Amadeus as the #1 investor in R&D of any European travel company.

The Traveller

Say hello to Twitter, an online news and social networking service that lets users post 140-character "tweets". Co-founder Jack Dorsey posts the first message: “just setting up my twttr”.

2007

Travel Industry

The Airbus A380 enters into service for Singapore Airways. Able to carry 853 passengers, it ends the Boeing 747’s 38-year reign as the world’s largest passenger jet.

iPhone release

Travel Industry

The Airbus A380 enters into service for Singapore Airways. Able to carry 853 passengers, it ends the Boeing 747’s 38-year reign as the world’s largest passenger jet.

The Traveller

Hundreds queue outside Apple stores to get their hands on the first iPhone. 500,000 handsets are sold on launch day alone.

2008

Travel Industry

Two former schoolmates who can’t afford San Francisco rents put an inflatable mattress in their living room, creating “air” bed and breakfast. In ten years, Airbnb will have 3 million listings in 200 countries; the sharing economy is booming.

Solar Impulse experimental aircraft

2009

Amadeus

"Where can I go, within a given budget?", "Where can I go diving around the world?"; Amadeus launches Extreme Search, offering travellers inspiration based on their lifestyle and interests.

Travel Industry

Solar Impulse, a Swiss, long-range, solar-powered, experimental aircraft takes to the skies.

Solar Impulse experimental aircraft

2010

Amadeus

Amadeus announces its first mobile app, CheckMyTrip which lets you manage your entire trip from flight to hotel, car rental and rail, on your phone.

Amadeus CheckMyTrip app

Transactions on screen

2012

Amadeus

Turning payments into profit: Amadeus launches virtual card payments that allow travel companies to earn or save on transactions.

The Traveller

The Mayan calendar ends.
Contrary to belief, the world doesn’t.

2013

Amadeus

Travel Audience, the world's first digital advertising platform dedicated entirely to the travel industry, partners with Amadeus.

The Traveller

Google Glass goes on sale. Wearable tech has arrived.
The selfie stick is the most popular item bought on Amazon.

Photo taken with selfie stick

Clouds

2015

Amadeus

Work anywhere, anytime and anyhow with Amadeus Selling Platform Connect, the industry’s only fully cloud-based booking platform.

Clouds

Amadeus

Work anywhere, anytime and anyhow with Amadeus Selling Platform Connect, the industry’s only fully cloud-based booking platform.

The Traveller

195 countries sign the world's first climate change accord.

2016

Amadeus

For OTAs in today’s fast-moving world, search times of more than a few seconds mean shoppers will go elsewhere. Amadeus Instant Search is launched with Kayak to deliver search results in milliseconds.

Travel Industry

Royal Caribbean's Harmony of the Sea, the world's largest cruise liner, sets sail.

The Traveller

The much hyped Pokémon Go launches and has 100 million downloads in its first month
Chinese online giant Alibaba becomes the world’s largest retailer surpassing Walmart.

2017

Amadeus

Amadeus company Navitaire, unveils the world’s first VR travel search and booking experience.

Watch Video

Amadeus becomes the first travel technology provider to run a GDS and Passenger Service System (PSS) exclusively on open systems.

VR Travel

Amadeus

Amadeus company Navitaire, unveils the world’s first VR travel search and booking experience.

Watch Video

Amadeus becomes the first travel technology provider to run a GDS and Passenger Service System (PSS) exclusively on open systems.

The Traveller

The world's population is now an estimated 7.5 billion people.

Crowd scene

VR Travel

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Amadeus - 30 Years of Innovation